News and Press Releases

Novaturas group strengthens the management team

The largest tour operator in the Baltics strengthens its management team. Olga Belova with accumulated extensive experience in marketing is joining the company as Chief Marketing Officer.

"The tourism sector is currently going through a challenging period of changes. Both travelling, and holiday planning habits are changing, main focus and priority goes to the safety of our travellers. I am excited to introduce and welcome Olga on board. Her knowledge and professional experience will be a very valuable addition to our experienced team of managers. At the moment quick orientation, flexibility and ability to hear and capture changing needs of the travelers are crucial in our business. Customers experience management has always had a significant role in our company and I believe that we will be able to meet the expectations of travelers even in such variable period”, says Audronė Keinytė, CEO of Novaturas Group.

"I really appreciate the opportunity to join the team of the leading tour operator in the Baltics. I strongly believe that my 20 years of experience in marketing, communication, business development and crisis management will not only help to maintain the reputation of a reliable and professional tour operator brand that was established and earned during many years of operation, but also to strengthen company‘s leading position in the Baltics. Customer experience management has always been an area of great interest to me, here I will be able to apply my knowledge gained while working in other business segments“, says Olga Belova, CMO of the Company.

Olga Belova has been responsible for strategic marketing and business development for the SBA Group for the past 6.5 years.