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About us
Our Business Model
We are the largest tour operator in the Baltic region, with a strong market position built over time since 1999. Our advantages include a strong position in a developing market, well-recognised brand, high customer loyalty and very good relations with tourism agencies and service providers, thanks to which Novaturas can provide its clients with a diverse and attractively priced offering.
Novaturas Group has introduced a new growth business strategy for 2023-2025. The company has raised ambitious goals for regional leadership, focusing on four main areas: technological advancement, improvement of traveler experience & choices, more sustainable trips and involvement of the whole team.
Our product portfolio includes fully organised summer and winter package holidays as well as sightseeing tours by coach and plane to more than 30 destinations worldwide, including the most popular holiday resorts in Southern Europe as well as select locations in North Africa, the Middle East, Asia and Latin America. We also sell airline tickets and hotel accommodations, thanks to which we are able to reach an extensive group of clients with different preferences.
Our products are sold through more than 400 external travel agencies, our own sales offices in main cities of the Baltics and fast growing e-commerce channel.
WHERE WE OPERATE
We operate in Lithuania, Latvia and Estonia, where we are the undisputed leader in the organised chartered flights market.
Favourable macroeconomic conditions supported by strong labour market in the Baltic states are translating into systematic growth in consumer spending, including tourism services. We are observing a growing number of new clients, an increase in the amounts being spent on foreign holidays and higher frequency of travel per person. At the same time, market saturation in the Baltics is still relative low comparing to Western European markets.
DISTRIBUTION CHANNELS
Our products are available through diversified and complementary distribution channels. We work with
over 400 travel agencies, including all of the major agencies in the Baltics.
We have own sales offices in main cities of Lithuania, Latvia and Estonia. We are also investing in
developing our e-commerce channel. Online sales go through our customized websites and via the
international platform GDS (Global Distribution Systems).
400+
external travel agencies
New
website in all markets from 2023
3,82 million
unique visits at our websites in 2022
Our Products
Our product portfolio is diversified in terms of the types of tours, prices and destinations. Thanks to the diversification we are able to offer products that are adapted to the needs and expectations of various client groups. This lets us maintain a presence in nearly all market segments and effectively respond to changing clients preferences.
Flight package tours
Organization of flight package tours comprise the main part of our offering. These cover holiday trips to popular summer resorts in Europe (in the Mediterranean Sea region), North Africa and Asia as well as the most popular European winter destinations in Italy, France, and Andorra. Clients receive a full range of services, including flights, transfer from airport to hotel, accommodation, around-the-clock resident tour guide and attractions during the stay, including full-day excursions during the summer.
Round trips by plane
Round trips by plane are long distance trips, including to Asia and North Africa. Chartered and regular flights from Vilnius, Riga and Tallinn are used. We provide the flights, accommodations, sightseeing tours by coach and a full-time tour guide who stays with the tourists during the entire trip, providing them with information on the country and the available attractions.
Round trips by coach
Round trips by coach include sightseeing in European destinations (including Poland, France, Italy, Austria, Croatia and Greece). Round trips by coach are organized from Lithuania. We provide transport by coach, accommodations, sightseeing by coach and a tour guide who stays with the tourists during the entire trip.
Other products
Our other products include airline tickets and hotel bookings online. We sell these to retail clients as well as to other tour operators who are often interested in booking seats on the most popular chartered flight routes.
OUR DESTINATIONS
We offer fully organised summer and winter package holidays as well as sightseeing tours by coach or plane to more than 30 destinations worldwide, including the most popular resorts in Southern Europe as well as select locations in North Africa, the Middle East, Asia and Latin America.
With a highly diversified portfolio of destinations and a wide-ranging product offering, we are able to flexibly respond to changing trends and client preferences.
